I’m Doing Something Stupid
I’m Doing Something Stupid
this-might-be-too-much-but-let’s-see-what-happens kind of stupid.
Insight
I’m doing something stupid.
Not in the bad way, more like the this-might-be-too-much-but-let’s-see-what-happens kind of stupid.
I’m building an entire brand by myself.
From scratch.
For no client.
For no reason other than to see if I can pull it off.
Right now, I’ve created a full brand guideline, voice, colours, logo system, everything. I’ve already made the intro video, and I’m working on logo animations next. After that, I’ll build a tiny Unity game that ties into the brand. Something simple you can play on your phone.
I’m treating it like a real campaign. There’ll be social media ads, fake product launches, and motion pieces for Instagram, TikTok, Twitter, the whole thing. None of it’s real. But every bit of it will look real.
I’m doing it because I want to test myself, creatively and technically. To see how far I can push one idea across different formats: design, animation, motion, and interactive.
It’s not about making something perfect. It’s about building momentum. About using what I already know, motion, design, and story and watching them feed into each other.
So yeah, I’m doing something stupid. But it’s the kind of stupid that teaches you how everything connects when you stop waiting for permission to start.
I’m Doing Something Stupid
I’m Doing Something Stupid
this-might-be-too-much-but-let’s-see-what-happens kind of stupid.
Insight
I’m doing something stupid.
Not in the bad way, more like the this-might-be-too-much-but-let’s-see-what-happens kind of stupid.
I’m building an entire brand by myself.
From scratch.
For no client.
For no reason other than to see if I can pull it off.
Right now, I’ve created a full brand guideline, voice, colours, logo system, everything. I’ve already made the intro video, and I’m working on logo animations next. After that, I’ll build a tiny Unity game that ties into the brand. Something simple you can play on your phone.
I’m treating it like a real campaign. There’ll be social media ads, fake product launches, and motion pieces for Instagram, TikTok, Twitter, the whole thing. None of it’s real. But every bit of it will look real.
I’m doing it because I want to test myself, creatively and technically. To see how far I can push one idea across different formats: design, animation, motion, and interactive.
It’s not about making something perfect. It’s about building momentum. About using what I already know, motion, design, and story and watching them feed into each other.
So yeah, I’m doing something stupid. But it’s the kind of stupid that teaches you how everything connects when you stop waiting for permission to start.
I’m Doing Something Stupid
I’m Doing Something Stupid
this-might-be-too-much-but-let’s-see-what-happens kind of stupid.
Insight
I’m doing something stupid.
Not in the bad way, more like the this-might-be-too-much-but-let’s-see-what-happens kind of stupid.
I’m building an entire brand by myself.
From scratch.
For no client.
For no reason other than to see if I can pull it off.
Right now, I’ve created a full brand guideline, voice, colours, logo system, everything. I’ve already made the intro video, and I’m working on logo animations next. After that, I’ll build a tiny Unity game that ties into the brand. Something simple you can play on your phone.
I’m treating it like a real campaign. There’ll be social media ads, fake product launches, and motion pieces for Instagram, TikTok, Twitter, the whole thing. None of it’s real. But every bit of it will look real.
I’m doing it because I want to test myself, creatively and technically. To see how far I can push one idea across different formats: design, animation, motion, and interactive.
It’s not about making something perfect. It’s about building momentum. About using what I already know, motion, design, and story and watching them feed into each other.
So yeah, I’m doing something stupid. But it’s the kind of stupid that teaches you how everything connects when you stop waiting for permission to start.