Motion Design
PEPSI MAX UK CAMPAIGN
A series of clean, animated brand visuals built from the core key visual, combining smooth motion, controlled transitions, and precise timing to create a polished, platform ready set of digital video assets.
Year :
2023
Industry :
Food and beverage
Client :
Pepsi
Project Duration :
4 weeks
1 week
Problem :
Pepsi required a set of video assets tailored for multiple platforms while maintaining a consistent visual identity and clear messaging across each format.
Solution :
Created four platform specific videos using the core Pepsi Key Visual.
• Motion Poster animated the lead KV to feel like a static billboard brought to life.
• Social video staggered three messages, starting with a human moment before transitioning into product focus, using vertical scroll to mimic a live feed.
• Bumper video adapted the vertical structure into a forced view format designed to capture attention and hold it through the full runtime.
• TikTok video stripped back branding to create a short, native feeling execution aligned with platform behavior.
Challenge :
Maintaining brand consistency across formats while adapting motion, pacing, and layout for different platforms. Ensuring all brand details aligned precisely so transitions and animations felt smooth and intentional.
Summary :
Delivered a cohesive multi platform video suite that respected Pepsi brand guidelines while optimizing each asset for its intended audience and viewing context.
Motion Design
PEPSI MAX UK CAMPAIGN
A series of clean, animated brand visuals built from the core key visual, combining smooth motion, controlled transitions, and precise timing to create a polished, platform ready set of digital video assets.
Year :
2023
Industry :
Food and beverage
Client :
Pepsi
Project Duration :
4 weeks
1 week
Problem :
Pepsi required a set of video assets tailored for multiple platforms while maintaining a consistent visual identity and clear messaging across each format.
Solution :
Created four platform specific videos using the core Pepsi Key Visual.
• Motion Poster animated the lead KV to feel like a static billboard brought to life.
• Social video staggered three messages, starting with a human moment before transitioning into product focus, using vertical scroll to mimic a live feed.
• Bumper video adapted the vertical structure into a forced view format designed to capture attention and hold it through the full runtime.
• TikTok video stripped back branding to create a short, native feeling execution aligned with platform behavior.
Challenge :
Maintaining brand consistency across formats while adapting motion, pacing, and layout for different platforms. Ensuring all brand details aligned precisely so transitions and animations felt smooth and intentional.
Summary :
Delivered a cohesive multi platform video suite that respected Pepsi brand guidelines while optimizing each asset for its intended audience and viewing context.
Motion Design
PEPSI MAX UK CAMPAIGN
A series of clean, animated brand visuals built from the core key visual, combining smooth motion, controlled transitions, and precise timing to create a polished, platform ready set of digital video assets.
Year :
2023
Industry :
Food and beverage
Client :
Pepsi
Project Duration :
4 weeks
1 week
Problem :
Pepsi required a set of video assets tailored for multiple platforms while maintaining a consistent visual identity and clear messaging across each format.
Solution :
Created four platform specific videos using the core Pepsi Key Visual.
• Motion Poster animated the lead KV to feel like a static billboard brought to life.
• Social video staggered three messages, starting with a human moment before transitioning into product focus, using vertical scroll to mimic a live feed.
• Bumper video adapted the vertical structure into a forced view format designed to capture attention and hold it through the full runtime.
• TikTok video stripped back branding to create a short, native feeling execution aligned with platform behavior.
Challenge :
Maintaining brand consistency across formats while adapting motion, pacing, and layout for different platforms. Ensuring all brand details aligned precisely so transitions and animations felt smooth and intentional.
Summary :
Delivered a cohesive multi platform video suite that respected Pepsi brand guidelines while optimizing each asset for its intended audience and viewing context.